Europe 2011 - TIPAS - How to grow an association”, organized by Sue Froggatt, Sue Froggatt Training & Consulting, UK

Organizzed by Sue Froggatt, Sue Froggatt Training & Consulting, UK

10:00
Presentation

11:00

• The options you have for growing your membership
• Essential research to undertake before recruiting new members
• How to decide who to target for membership
• The most effective ways to recruit new members
• When not to recruit Options for membership fee structures/categories
• Options for growing non-dues revenue (i.e. not subscription fees)
• Dealing with competition, i.e. developing a positioning strategy

11:00 – 16:00

• Workshop (lunch in between)
• Preparation & Research
• Development of membership growth plan
• Reflecting on changing needs and experiences of members
• Who should be responsible for new member recruitment and member retention activities

Recruitment Triggers & Collaboration Opportunities

• Catalysts to trigger interest
• Selection of good prospects for membership

The Four Stages In The 'AIDA' Rectruitment Process

• A – Attention
• I – Interest
• D – Desire
• A – Action

Lead Management & New Member Orientation

• How to deal with existing members
• How to orientate new members

16:00 – 17:00
Closing session

• Results
• Outlook

Closing session will be chaired by Alessio Rimoldi, Secretary General of BIBM, the European Precast Concrete Federation