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From the traditional construction site to industry, technological innovation for measuring instruments

Countdown to Saie 2016. Interview with Geomax: services and products for surveying, mapping and construction

by Paola Pierotti, PPAN



Geomax, the multinational market leader in the field of precision surveying instruments, has worked on a long list of sites, from the headquarters of Feltrinelli Group in Milan to the new technological centre in Bolzano.


The company, a member of Hexagon Group, will be back at Saie in the autumn of 2016 to present a complete portfolio of integrated solutions for surveying, mapping and construction, including instruments such as total stations, GPS systems, and laser, optical and digital levels catering for both occasional and professional users.


“We offer measuring instruments for surveying and on-site excavations,” explains Matteo Lucesoli, Dealer Manager South Europe Geomax. “Our customers range from land surveying firms to businesses, from quarry owners to construction retailers. We already cater for a wide range of customers and are looking to further expand our field of operations. Our underground utility locators have attracted the interest of local water and gas distribution companies. We have also recently worked with companies that produce wooden roofs and others that operate in the field of metal structures and hockey pitches.”


Innovation is one of the keywords of Saie 2016, and Geomax has it in its DNA. “In a hi-tech sector like ours, innovation is crucial. In many cases the lifetime of our products is determined not by deterioration but by obsolescence, given that the market requires new solutions that are in step with the times,” explains Lucesoli. Another of the new products that will be on show at the Bologna fair is Zoom 3D, a plug-and-play solution that speeds up work in buildings and on construction sites thanks to on-board software that facilitates activities such as measuring, stakeout and vertical point transfer. For outdoor work, the steps are simplified and a single operator can perform the measurements. “It is a motorised self-levelling instrument that rotates and measures distance with the aid of software,” explained the company. “It can be managed remotely and by non-professionals.”


Geomax provides service on all its instruments and software, and already operates in the field of BIM with Zoom 3D and XPAD software presented at previous editions of Saie.


by Paola Pierotti


PPAN communication and networking platform for the built environment