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Federbeton Area

the factory of ideas in the cement and concrete industry - Hall 25


 

For the fourth year running, Federbeton was working alongside SAIE as part of its growing efforts to promote building innovation and the beauty of the local area.

 

Following 2015’s success, the show repeatedthe format of the Factory of Ideas, a creative initiative where institutional, industrial and technical figures had the chance to discuss the future of construction and technological and ecological innovation in relation to sustainability and land safety.

 

The event was a point of reference for the Italian construction industry and further strengthen the partnership between Federbeton, participating companies and SAIE.

 

The key points of 2016’s Factory of Ideas were urban regeneration, digitisation and safety on Italian roads, with a special focus on the exceptional beauty of Italy’s architectural heritage.

 

The theme of sustainable roads was also be a key issue with a view to improving infrastructure safety and promoting the future development of the sector in close contact with the environment.

 

It is impossible to discuss cement and concrete today without addressing the issues of technological innovation and digitisation of the sector. These changes will enable the Italian building industry to undertake a process of renewal and propose business models that are more attuned to the country’s current needs and the rules established by the European Union. 


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