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The Mediterranean House

Hall 26


The Brick and Ceramic Plaza at SAIE 2016, located in Hall 26, was presenting “The Mediterranean house”, an energy-efficient housing model designed to exploit the unique culture and characteristics of Italy and of the Mediterranean region in general.








The following are the seven key points of the Manifesto for the Mediterranean House in ceramic and brick:

  • Renovation of the building heritage and zero land consumption: the prospects for reviving the construction market
  • The Mediterranean house: the living and construction principles of a model that is closely linked to the environmental context
  • Performance of the building envelope: healthiness and comfort of the living space
  • Structural brick: safety and anti-seismic performance combining tradition and innovation
  • Not just a “finishing” material: product and process innovation of ceramic materials
  • The challenge of the circular economy for the building world: innovation opportunities for materials and design
  • The international appeal of a local model

These key points werw represented in the plaza by means of mockups, photographic exhibitions and panels and will be discussed at SAIE Academy, with a special focus on the issues of comfort, energy saving in compliance with the Minimum Environmental Criteria, BIM modelling and the digital development of building.


“Mediterranean living” was a strong social connotation because the model of the Mediterranean house focused on human beings, their well-being and their social and economic needs.


The sun, proximity to the sea and a mild climate are nature’s gifts to Italy and other countries in the Mediterranean region. These characteristics enable people to live in harmony with the outdoor environment, to benefit from natural ventilation and lighting and to make full use of open spaces.


Over the millennia, this has fuelled the rise of advanced civilisations and established cultures and lifestyles in close contact with nature and the environment. The beauty of our cities is a clear demonstration of this.


“Mediterranean living” stands on a par with cultural heritage, landscape and the Mediterranean diet amongst the excellences of “made in Italy” and as an expression of the Italian lifestyle.


Clay products manufactured by companies with a long and well-established presence in our country make a major contribution by guaranteeing sustainability, durability, architectural quality and fire and earthquake resistance. Although these natural products are amongst the oldest materials used by mankind, they have undergone enormous technological development in recent decades and now achieve outstanding levels of technical and aesthetic performance.


Following this model means having a greater awareness of the use of materials, in particular ceramic materials, that allow for a high standard of living. It means identifying and proposing the most effective formula for exploiting the principles of thermal inertia to cope with heat loads and solar radiation while at the same time guaranteeing high anti-seismic standards and without sacrificing aesthetics.


Greater awareness on the part of clients, building designers and industry professionals is also required. It is not sufficient to meet stringent regulatory requirements. More must be done in terms of comfort, health and living quality by choosing the building solutions that are most suited to the context in which they are to be used.


The Mediterranean house means living with the windows thrown open, admiring the views and enjoying the natural light. It means appreciating the warmth and elegance of ceramic and brick.